Episode 4 - Allegiant Web Wise - Google Business Profile Guide
In this episode, Martin, Gill, and Mike take you through the step-by-step process of setting up and optimizing your Google Business Profile.
Welcome to this episode of Allegiant Web Wise, where we delve into the technical world of Google My Business, or as it’s now called, Google Business Profile. In this episode, Martin, Gill, and Mike take you through the step-by-step process of setting up and optimizing your Google Business Profile.
From creating a Google.com account to verifying your profile and adding crucial information such as services, business hours, and contact details, our experts cover it all. They also discuss the recent changes in the verification process and the importance of consistency across your online platforms. Tune in now to learn how to make the most out of your Google Business Profile and boost your online presence.
Importance of Consistent Address and Phone Number for SEO: “It’s very important that the address and the phone number match for SEO. It’s always been the same because Google looks at it as a trust signal.”— Mike
How to Maintain Privacy on Google Business Profiles: “And it’s worth noting that you don’t have to put your actual home number on your, business profile so once Google have verified it, then they say they won’t keep that information and they won’t display that information because I’ve got a couple of clients, you know, who are like, Well, I wanna be showing that I’m in this area, but I don’t want my specific home address because I don’t take customers into my home address. So you can do that. That’s quite possible to do.”— Martin
The Importance of Google Business Profiles for Trades Businesses: “I think just, finally, this is this is quite important often for a trades businesses to have really good Google business profiles because they they often get more business through some day saying plumber near me or whatever rather than their website being the all singing all dancing type. So So if you’ve got trades in your or you know of trades, then I would approach them and offer that as a service.”— Gill
